11 am: Cathy Caplener - Because PR Networking Hour
BCPR provides business strategy and communications for thought leaders, socially conscious businesses, Causes, and public figures who believe that they can make a difference in the world.
Empowering You to Lead and Act With Your “Purpose”
"I am a believer in people and feel that we all have a purpose. Sometimes however we can’t see what our purpose is and need an advocate to help us take that pilot light that is simmering in our souls and turn it into a fire for social impact. My imperative is to create a narrative for my clients by empowering them to see, believe, promote and ACT on their purpose. When I promote a company or a product, my objective is to focus first on the purpose behind what is being launched. We have been hearing how companies need to lead with their purpose more than ever. We looked at the WHY behind their business model but now need to look at their HOW, how are they going to act on their purpose for the benefit of our world. Welcome to PURPOSE RELATIONS — the new PR.
I am a Power Connector, Conduit, Analyst, Conductor and Promoter. I have more than 20 years of experience working with global public relations agencies, Fortune 20+ companies, start-ups, thought leaders, disruptive innovators, and heretics. I have a track record that shows how I have earned my miles by logging in numerous hours launching companies, individuals, and initiatives. And more importantly, I am a business owner and entrepreneur who wakes up daily with a burning desire to help people and companies combine business with social purpose. I am passionate about corporate social responsibility, employe engagement, Millennials, cause marketing, philanthropy, health and wellness, and disruptive technologies.
I lead with public relations, a profession that today requires wearing many hats. This is what I love about running Be Cause PR. I help my clients with business strategy and development which includes branding, business and customer relationship management, image management, marketing, market analyst relations, social media strategy, sales, promotion, and strategic counsel."